The ANA Measurement & Analytics Conference will focus on the forces of change within the measurement industry and how marketers are leveraging these shifts to drive better decision making and growth.
Comscore will present the session, 'Playing to Win: How Sports Fans Are Proving the Incremental Reach of Streaming' on September 16, 2024 from 1:45-2:20pm.
To get in touch with the Proximic by Comscore team at this event click this link
Meet us at this event
For more event details visit https://www.ana.net/content/show/id/ms-roi-sep24
This joint presentation from Google and Comscore will tell a cross-platform reach and incrementality story through the lens of sports fans, with never-before-seen insights including Sunday Ticket and the Super Bowl. It paints the streaming landscape as a vital growing platform bringing to life the incremental audiences that advertisers can capture with YouTube.