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French Online Retail Market is Third Largest in Europe

Retail sites reached 84.5 percent of the online audience in France, making it the third biggest market in Europe in June 2013, after Germany and Russia. As the second sales period in France is coming...

Kellogg’s Boosts Digital ROI to 6X with Real-Time Targeting

Comscore Chairman and Co-founder Gian Fulgoni explains how brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScor...