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Next-Generation Strategies for Advertising to Millennials

This report highlights data from more than 40 years of advertising research from Comscore, and compares the results from the 2011 study on Millennials to past generational studies. Learn the most effe...

Connected Europe: How Smartphones and Tablets are Shifting Media Consumptio...

As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too l...