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The Future of Addressable TV

Addressable TV advertising is quickly becoming a vital part of the media mix because of its capability to help advertisers target customized TV ads at individual households based on known data charact...

Social in QSR: Red Lobster

Red Lobster knew that customers who were part of the restaurant’s Fresh Catch Club loyalty program were engaging with the brand on social media. But which segments were engaging? And which other compe...