Incremental Voters Reach
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Monks Agency Uses CCR Market-level Measurement In The Trade Desk to Drive I...
Monks, the agency supporting a major healthcare advertiser, used Comscore Campaign Ratings market-level measurement available directly within The Trade Desk platform to unlock new insights into increm...
Football Audience Playbook
Comscore Provides Insight into Sonoro Media’s Hispanic Audience
2024 Presidential Debate: Cross-Screen Performance
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President Joe Biden to Vice...
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Parallel Decisions that Improve Campaign Accuracy and Effectiveness
Benefits of Impressions-Based Buying
Fast Facts: ‘Demure’, the keyword taking social media by storm
Comscore Social Incremental Audience
The Power of Cross-Platform Measurement in India
Validate LDA Compliance with Comscore Campaign Ratings Measurement
Comscore Campaign Ratings Improves Demographic Targeting Through In-flight...
Consumable Partners with Comscore to Showcase Incremental Audience Reach
Optus Sport social media impact during UEFA EURO 2024
Comscore Social Insights helps retailers about their engagement levels