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Managing the Transition to a Multi-Currency Market

What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can...

What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models?

Last week, streaming giant Netflix reported its first major loss in subscribers in over a decade, leading many to question the trajectory of this powerhouse brand and even the industry. What does this...