Spotlight on Social Media
IAB State of Data Town Hall: Measurement
Consumers are Embracing “Buy Now, Pay Later” Providers
In recent years, shifts in e-commerce shopping trends and new industry players have revolutionized the concept of payment plans. How much have consumers embraced these "buy now, pay later" providers o...
Introducing Plan Metrix Multi-Platform for India
The Outlook For Theaters And Streaming Services
Sports TV in the UK: it’s always the season - Part 2
In last week’s blog post we saw that viewership peaks when a combination of sports hits the screens. So, in the UK, how different are TV viewers of different sports in terms of OTT content preferences...
Comscore and the Role of Privacy: Context and History of Online Measurement
Comscore's Work on Online Measurement in a Privacy-Forward Future
Best opening weekend box office haul for "F9" since 2019's "Star Wars"
The Importance of Purpose Fact Pack
Sports TV: it’s always the season - Part 1
App Tracking Transparency and the Future of App Measurement
LGBTQ-Themed Programming Attracts Viewers Across Key Segments
Targeting Gen Z
Gender Positivity: SeeHer
Online Sports in Europe
What’s your cookie-free targeting strategy?
Data Transfers and Standard Contractual Clauses Update