Relative Errors in Television Audience Measurement: The Future is Now
Can "Mortal Kombat" & "Demon Slayer" Power A Record Weekend!?
March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...
Trying to find the right ad placement to maximize the on-target reach of your campaign? Comscore's advanced TV measurement tools help you understand the nuances of major TV events, as well as ad place...
Comscore Snapshots: lifestyle media in the Asia-Pacific region
Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...
Godzilla Vs. Kong Third Weekend in Theaters and Major Milestones
Paul Dergarabedian, Senior Media Analyst for Comscore, breaks down the box office results for the weekend of April 16, 2021. Notably, Godzilla vs. Kong broke the $80 million mark in North America.
Signal and Telegram messaging apps' recent surge in engagement
What does the box-office success of "Godzilla Vs. Kong" mean for the future...
Comscore Snapshots: home decoration, DIY and gardening in Europe
Online dating platform Bumble IPOs amidst strong online engagement metrics
How to Find Success on TikTok
"The beautiful thing about Comscore is the ratings are far more consistent....
Online social gaming platform Roblox beats DPO expectations
Food delivery growth driving more consumers to use digital payment methods
Addressable Ads Promise Outcome-Based Metrics
Is an Epic Monster Clash enough to get viewers up off the couch and out to...
The Clear, but Disparate Impact of Covid-19
Linear TV vs OTT: What's the Drama?