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Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For pub...
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2016 Uruguay Digital Future in Focus
Learn about the current state of the internet in Uruguay and how Comscore is helping the industry. The digital world grew in 2015 and there has been a transformation in the way that Uruguayans interac...
Combating Fraud to Drive ROI: A Kellogg and Krux Case Study
The Value of Verified Impressions
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2016 U.S. Cross-Platform Future in Focus
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The Value of a Digital Ad
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Value of a Digital Ad: Comscore and Millward Brown
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