Creating a Moment - The Value of a Digital Ad
How ‘media singularity’ will change the world
A Kellogg Case Study: Only Real Impressions Matter
Chris shares his Advertiser’s point of view and experience on why, by measuring what really matters, investment follows performance.
Viewable, human, brand safe impressions and their role in the future of pro...
Non-Human Traffic and Its Impact on the Entire Digital Ecosystem
The Value of the "Verified Impression"
In this presentation, Duncan Trigg, Vice President, Advertising Effectiveness, Comscore, Inc., shared how viewability, brand safety and ad fraud are intrinsically linked. Duncan Trigg went on to explo...
Empowered Shoppers Propel Retail Change
Mobile and the Irish Digital Landscape in 2015
2015 Chile Digital Future in Focus
2015 Japan Digital Audience Report
The Digital Landscape in Brazil
Introduction to vCE in DoubleClick: An Effortless, Actionable and Trusted G...
Non-Human Traffic: Why It Matters and Why You Should Care
Trust and transparency in programmatic
Trends in Marketing Intelligence
The Rise of the Multi-Platform Viewer
The Value of Trust in Programmatic
HUBFORUM : Invalid Traffic - Are You Getting Skewed?