Más insights

Non-Human Traffic: Why It Matters and Why You Should Care

In this presentation at the IAB Sweden Programmatic seminar 2015, Guido shared insights on the issue of invalid traffic and its effect on viewability and in-target measurement.

The Rise of the Multi-Platform Viewer

Video has escaped the TV set, providing consumers with new ways to interact with content and brands. Through the rapid adoption of new viewing options like binge-watching, cord-cutting, and time-shift...