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Best Practices for Creative and Creative Evaluation

“Why do some of my ad campaigns drive offline sales and others don’t?” This is one of the most common questions that Comscore VP of Research & Development Frank Findley receives from CPG, pharma and...

Lessons Learned - Driving Effective Returns with Digital Media

During this session, Comscore VP of Marketing Solutions Mike Zeman discussed five key lessons learned based on an array of Comscore advertising effectiveness studies conducted on behalf of some of the...