Ad Week 2016: What are the metrics that matter?
Millennials going mobile
Mobile video is driving force in this election
Discussing the technological impact on the 2016 election including mobile video and social media with Gian Fulgoni.
Will digital ads outpace TV?
Box Office Overview
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
The merger of media measurement houses Comscore and Rentrak just completed, heralding what the pair say is a new era in consumer tracking for brands and publishers.
Comscore Vision
Shopping goes mobile
Mobile shopping up 50%-60% season-to-date
Focus on your product don't get stuck in a rut
Wal-Mart online dwarfed by king Amazon
Comscore's read on Black Friday
THIS could boost ad spending
Invalid Traffic: Jacques Tchenio at HUBFORUM 2015
Millennial habits
Cross Media
Digital advertising may be top media category in 2016: Report
Online travel hits $35B