Estimate against the industry’s fastest available, most stable measurement dataset, to generate reach curves specific to the geography, dayparts, and sources selected using market-level viewing from millions of passively collected HH’s nationally or for each market.
Increase workflow efficiency with quick and easy access to reach and frequency counts based on real viewing results, based on data as recent as the previous month.
Laser-focus your spend beyond traditional audiences with advanced targeting, eliminating waste by pinpointing the diminishing returns for incremental GRPs, spots, or impressions.
Run simulations to test how adjusting GRP and impression goals, plus daypart and day of week allocations, affect and improve overall ROI to discover the most effective campaign reach and frequency.
Tony joined Comscore’s Television Product team in 2021 after spending a decade working in a direct client relationship role with Comscore’s local station, network and agency clients. Tony brings his client knowledge, experience and relationships to his current role to drive new and improved television research projects and initiatives.
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