Linear TV Reach & Frequency Optimization

The only planning solution built with Comscore TV’s massive, passively collected local and national viewing data baked right in.
Easily adjust advertising goals against a variety of viewing metrics, gaining and more control over the ROI of each campaign, while decreasing manual processes, and eliminating wasted spend.
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Higher Confidence

Estimate against the industry’s fastest available, most stable measurement dataset, to generate reach curves specific to the geography, dayparts, and sources selected using market-level viewing from millions of passively collected HH’s nationally or for each market.

Higher Confidence

Less Effort

Increase workflow efficiency with quick and easy access to reach and frequency counts based on real viewing results, based on data as recent as the previous month.

Less Effort

Precise Control

Laser-focus your spend beyond traditional audiences with advanced targeting, eliminating waste by pinpointing the diminishing returns for incremental GRPs, spots, or impressions.

Precise Control

More Flexibility

Run simulations to test how adjusting GRP and impression goals, plus daypart and day of week allocations, affect and improve overall ROI to discover the most effective campaign reach and frequency.

More Flexibility

Top Features

01
Age/Gender and advanced demographics, including HH Income, Ethnicity, HH Composition.
02
Access thousands of local broadcast stations, all 210 Local Comscore Markets, plus national networks, all measured from the zip-code level up.
03
Control Reach and frequency breakouts by sources (stations or networks), dayparts, weekday, individual weeks or months.​
04
Understand National campaign performance at the Local level, with the ability to "heavy-up" local delivery to match the National goals.

Meet the Expert

Tony Robinson
Tony Robinson
Lead Product Management Analyst

Tony joined Comscore’s Television Product team in 2021 after spending a decade working in a direct client relationship role with Comscore’s local station, network and agency clients. Tony brings his client knowledge, experience and relationships to his current role to drive new and improved television research projects and initiatives.

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