According to insights gained from MMX® Multi-Platform, which Comscore officially released in Germany today, more than half (56%) of the Total Digital Population in Germany now access the internet via more than one platform per month. Among younger age groups, the shift towards a multi-platform world becomes even more obvious: 3 in 4 people aged 25-34 use both their desktops / laptops and mobile devices to access online content.
Whilst mobile consumption adds 1.3 billion additional minutes in a month to the computer total, German users are still likely to access on computers at some point. Currently just 2% of users have abandoned computer access altogether in a month, relying on Mobile devices exclusively to access online content.
These insights show that understanding duplicated and unduplicated audiences between platforms has crucial implications for advertising and content providers.
To learn more about Comscore solutions in Germany, contact us at Germany@Comscore.com today.