- October 2, 2014

The Multi-Platform Majority is taking over in Germany

With Germany’s first Person-based Multi-Platform audience data taking center stage, the rise of the “multi-platform majority” and its implications for the digital economy becomes more and more obvious.

According to insights gained from MMX® Multi-Platform, which Comscore officially released in Germany today, more than half (56%) of the Total Digital Population in Germany now access the internet via more than one platform per month. Among younger age groups, the shift towards a multi-platform world becomes even more obvious: 3 in 4 people aged 25-34 use both their desktops / laptops and mobile devices to access online content.

Whilst mobile consumption adds 1.3 billion additional minutes in a month to the computer total, German users are still likely to access on computers at some point. Currently just 2% of users have abandoned computer access altogether in a month, relying on Mobile devices exclusively to access online content.

Multi-Platform Majority in Germany

These insights show that understanding duplicated and unduplicated audiences between platforms has crucial implications for advertising and content providers.

To learn more about Comscore solutions in Germany, contact us at Germany@Comscore.com today.