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2014 Online Marketing Effectiveness Benchmarks for the Pharmaceutical Indus...

For the past nine years, Comscore has measured these metrics for its clients on a campaign-by-campaign basis to help optimize each brand’s success. To provide insight and benchmarks to the industry, a...

Measuring the Evolution of Digital Advertising

As digital advertising continues to grow in importance and sophistication – as both a direct response and branding medium – there is a lot we can learn by studying its evolution.