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Digital Analytics: A Thirty Year Retrospective

Comscore Chairman and Co-Founder Gian Fulgoni takes us back through time to show how the early roots of “big data” and “analytics” began in the 1970’s, and how they’re transforming today with the expl...

There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rain...

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts.