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Will Tumblr Bring a Younger Audience to Yahoo! Sites?

With the industry buzzing about Yahoo!’s recent acquisition of popular blogging network Tumblr, there have been a variety of reasons cited as motivations behind it. One of the more interesting rationa...

Driving Stronger ROI with Real Time Branding Insights Latin America

In this presentation Ivan Marchant, Comscore Country Manager Mexico presents how Comscore clients are using Brand Survey Lift™ Pulse, an in-flight branding effectiveness solution.