Attributing Brand Advertising Effectiveness
Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...
Spotify Appeals Especially to Spanish Mobile Music Streaming Users
During the three months ending May 2011, 4.1 million people in the EU5 region (France, Italy, UK, Germany, Spain) used a music streaming service on their mobile phone. This means that less than 2 perc...
State of the Internet New Zealand
As Power Shifts to Consumers, Get Ready for a Renaissance in Advertising
Staying Ahead of Invalid Traffic in Digital Audience Measurement
Since the dawn of the Internet, spam has been one of the most prevalent issues plaguing legitimate digital businesses. This persistent pest exists in a variety of very familiar forms, such as email, l...
Top Smartphone OEMs in the U.S.
Pre-Testing Ad Creative Pays for Itself
Top IM Markets Worldwide
Men and Women Respond Differently To Various Types of Creative Ad Elements
Social SEO – Facebook & Twitter Best Practices
DLD Women: The Connected Women
Share of Device Traffic in Argentina
Share of Device Traffic in Chile
Map Usage On Mobile Grew By 40 Percent In France
What the UK’s New MMM App Reporting Means for Mobile Measurement Everywhere
Share of Device Traffic in Brazil
The Mobile Nation in Canada: A First Look