Plus d'information

The Auto Insurance Online Landscape in 2010

Based on Comscore’s 2010 Auto Insurance Report, this session will provides a detailed analysis of the attitudes, preferences, and behaviors of insurance shoppers and policyholders. By analyzing how th...

Don’t Just Tell Me, Entertain Me! - Transmedia in Advertising

As we further explore the possibilities of cross media advertising, we are beginning to see that the value of “transmedia” as a strategy that can assist marketers in leveraging the unique benefits of...