What the Recovery Looks Like in Hotels and Vacation Rentals
Movie Theaters are Primed for a Comeback
Relative Errors in Television Audience Measurement: The Future is Now
Moving beyond point estimates in media measurement to include considerations of the relative reliability of measurements and methodologies.
Can "Mortal Kombat" & "Demon Slayer" Power A Record Weekend!?
March Madness 2021 Analysis: How Ad Placement Analytics Can Empower Campaig...
Comscore Snapshots: lifestyle media in the Asia-Pacific region
In this week’s edition of Comscore Snapshots, we look at lifestyle media in the Asia-Pacific region. Our analysis includes statistics for Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, a...
Looking Ahead to the Tokyo Olympics: What TV Media Buyers Can Learn from TV...
Godzilla Vs. Kong Third Weekend in Theaters and Major Milestones
Signal and Telegram messaging apps' recent surge in engagement
What does the box-office success of "Godzilla Vs. Kong" mean for the future...
Comscore Snapshots: home decoration, DIY and gardening in Europe
Online dating platform Bumble IPOs amidst strong online engagement metrics
How to Find Success on TikTok
"The beautiful thing about Comscore is the ratings are far more consistent....
Online social gaming platform Roblox beats DPO expectations
Food delivery growth driving more consumers to use digital payment methods
Addressable Ads Promise Outcome-Based Metrics
Is an Epic Monster Clash enough to get viewers up off the couch and out to...