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Magid Abraham talks about advertising trends in web and mobile

Magid Abraham, CEO and Co-Founder of Comscore, discusses advertising trends in both web and mobile on Bloomberg Television’s “Bloomberg Surveillance.”

As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars R...

When it comes to digital advertising, we often spend our time pouring over data in order to create planning, modeling, targeting and buying efficiencies, but it’s very easy to get caught up in the pro...