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Changing How the World Sees Digital Advertising

This presentation reviews the results of our latest research around ad viewability and concludes with a comprehensive review of how to best measure digital advertising effectiveness based on lessons l...

Fast Money: When Wallets Go Digital

In a recent analysis of the digital payments industry, Comscore found that 65 percent of U.S. smartphone users perform retail or shopping activities on their devices, with 1 in 5 smartphone users purc...