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A New Paradigm for Television and Cross-Platform Personification

Comscore’s new personification solution is designed to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market, cross-platform, and OTT.

Advertising on Misinformation

An analysis of programmatic advertising data conducted by NewsGuard and Comscore finds that misinformation publishers are reaping billions in annual advertising revenue from top brands