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Social Questions: What is Your Biggest Challenge on Social?

What can the social media ecosystem do better? Our new series Social Questions looks at key issues in the industry, for everyone ranging from marketers to data analysts and creators.

Programmatic Playbook: Demographic Segments

In a crowded, complex programmatic ecosystem, choosing the right audience segments can be daunting for today’s media buyer. This post, a part of our Comscore’s Programmatic Playbook series, offers qui...