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Branded Content: Bringing a 19th Century Tactic into the 21st Century

In this presentation, called “Branded Content: Bringing a 19th Century Tactic into the 21st Century” Comscore shared the latest measurement innovations and best-practices developed by major brands and...

Key Insights from Comscore's State of Gaming Report

From “freemium” games to the rise of esports, Comscore’s State of Gaming report provides detailed insight into digital gaming audiences and emerging gaming trends to help marketers, content owners, an...