As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Reports December 2015 U.S. Smartphone Subscriber Market Share
Rising Importance of Mobile for Clothing Retailers
Mobile has become an increasingly important component of UK consumers’ shopping habits. An analysis on 10 leading clothing retailers in the UK reveals that consumers relied especially heavily on mobil...
Comscore Vision
The Value of Trust in Programmatic
A New Model for a New Era of Cross-Platform Measurement
With the merger of Comscore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new Comscore! Together we are creating a new model for cross-platfor...
U.S. Fitness Trends Online
Viewability Analysis Reveals Ad Delivery Improvement in Italy
Comscore Ranks the Top 50 U.S. Digital Media Properties for December 2015
Comscore Releases December 2015 U.S. Desktop Online Video Rankings
Comscore Releases December 2015 U.S. Desktop Search Engine Rankings
Comscore Reports November 2015 U.S. Smartphone Subscriber Market Share
The Sharing Economy
Johnson’s Baby Grows Impressions and Fan Base with New Moms on Social
Comscore Releases November 2015 U.S. Desktop Online Video Rankings
Comscore Ranks the Top 50 U.S. Digital Media Properties for November 2015
Shopping goes mobile
Comscore in Journal of Advertising Research on Why the Gross Rating Point M...