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Comscore and UKOM Continue their Partnership for Online Audience Measuremen...

Earlier today UKOM’s reappointment of Comscore as their exclusive supplier partner was announced. The new contract represents an extension to the existing partnership until March 2018 and aspires to c...

In-View and In-Target: Campaign Benchmarks Reveal Variability in Delivery a...

Understanding campaign performance is critical for all stakeholders in the digital advertising ecosystem.