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Pulling the Pieces Together: Data in a Multi-Platform, Multi-Device World

It’s fight or flight in the brave new digital world. Users are accessing Internet content from an increasingly diverse set of devices. The PC is no longer the norm de rigueur as consumers now have cho...

Lessons Learned in Digital Advertising

While advertising has evolved tremendously with the advent of new digital technologies, its goal today is much the same as it has always been—to elicit feelings, emotions, perceptions and actions that...