- 8 décembre 2015

Comscore and Kellogg - ISBA Webinar: 4 things to consider for your 2016 digital advertising plan

Intervenant: Duncan Trigg, VP Advertising Effectiveness at Comscore Tracey Lewis, Digital and Ecommerce Analytics Lead at Kellogg

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Brand safety, ad fraud, viewability and audience targeting – brands are facing challenges that affect their trust in digital advertising. During this online debate, Duncan Trigg, VP Advertising Effectiveness at Comscore and Tracey Lewis, Digital and Ecommerce Analytics Lead at Kellogg reviewed and discussed the following topics:

  • Which challenges and current market developments digital brand advertisers are facing today
  • How leading brands leverage in-flight campaign optimisation to increase ROI
  • How media buyers can benefit from trusted and transparent campaign validation – all within a programmatic buying environment tailored to brands

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