Descargar
Brand safety, ad fraud, viewability and audience targeting – brands are facing challenges that affect their trust in digital advertising. During this online debate, Duncan Trigg, VP Advertising Effectiveness at Comscore and Tracey Lewis, Digital and Ecommerce Analytics Lead at Kellogg reviewed and discussed the following topics:
You might be also interested in our whitepaper: Non-Human Traffic: Why it Matters and Why You Should Care