- 22 septembre 2015

Comscore & Shareablee: The State of Social Media in Brazil

Intervenant: Luciana Burger, Manager Director at Comscore & Dan Piech, Director of Solutions and Partnerships at Shareablee

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In the social media category, Brazil has the largest reach around the globe and knowing how Brazilians are spending time on social networks is crucial for brands, advertisers and publishers. During our brunch, Luciana Burger, Manager Director at Comscore and Dan Piech, Director of Solutions and Partnerships at Shareablee, discussed the state of social media in Brazil and best practices when utilizing social media networks.

Here are a few key highlights from the presentation:

  • Publishing and Government industries were among the highest in terms of content sharing.
  • Brands should use social media as their strategy to best vocalize their stance on current events and create brand content that will effectively reach a wider target audience.
  • Media companies and publishers should explore strategies for monetizing their social media accounts.