Multi-Platform Measurement in Chile

Comscore, a leader in measuring the digital world, today announced the official launch of MMX Multi-Platform® in Chile, to know who, where and what people consume online de-duplicating the audiences that read them independently if they see it in a PC/Laptop, smartphone or tablet. Comscore MMX Multi-Platform demonstrates total unduplicated audience reach, providing a single metric that accounts for publishers’ digital media audiences, being the response to the market's need to understand total digital online consumption.

Some of the most important points discussed in the presentation:

• Improvements in the methodology and reports.
• 49% of the Chilean population use two or more devices (multi-platform).
• Chile now has 9.6 million desktop users and 9.5 million mobile users, but when we de-duplicate, total users are 11.9 Million to Chile in august 2016.
• Incorporation of 6-14 target in desktop universe.
• Solution for Mobile based on the labeling of contents.
• Expansion of available demographic.

To learn more about the specifications of MMX Multiplatform, click here.