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Comscore, a leader in measuring the digital world, today announced the official launch of MMX Multi-Platform® in Chile, to know who, where and what people consume online de-duplicating the audiences that read them independently if they see it in a PC/Laptop, smartphone or tablet. Comscore MMX Multi-Platform demonstrates total unduplicated audience reach, providing a single metric that accounts for publishers’ digital media audiences, being the response to the market's need to understand total digital online consumption.
Some of the most important points discussed in the presentation:
To learn more about the specifications of MMX Multiplatform, click here.