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Web TV Shows Promise, But Lack of Paid Search Strategy is Puzzling

The online video market has been predominantly characterized by two fundamentally different types of content: user generated content (UGC) and professionally-produced premium content. The former has i...

87% of UK Online Audience Could be Tempted by Travel Ads

In the UK, advertisers in the Travel sector placed nearly 3.1 billion display ad impressions during March 2012, reaching 87 percent of the total internet audience and accounting for 4.5 percent of all...