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iPhone Users More Likely to Access Retail Content via Apps than Android Use...

A look at how U.S. consumers accessed retail content via their mobile phones revealed various usage patterns across platforms. Nearly half of all smartphone owners used only their mobile browser to ac...

The Power of Like: Understanding the scale and importance of social media

This presentation gives an overview of social media adoption & usage in UK & Europe, mobile-specific social media behaviour and the real impact of Facebook fan volumes.