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Hey Agencies! Get the Credit You Deserve!

Digital has been coined the most measurable of media; however, there is mounting evidence that many existing forms of digital advertising effectiveness measurement simply sell short the agency’s hard...

Spotify Appeals Especially to Spanish Mobile Music Streaming Users

During the three months ending May 2011, 4.1 million people in the EU5 region (France, Italy, UK, Germany, Spain) used a music streaming service on their mobile phone. This means that less than 2 perc...