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Monetizing the Internet Through Sales and Advertising: An Update

While the Internet provides marketers with many ways in which they can provide innovative and convenient services to consumers, the two main sources of digital revenue remain e-commerce sales and adve...

The CPG Industry's Path to the Internet: As a Sales and Marketing Channel

For years, the online advertising industry has eyed CPG giants' vast marketing budgets, knowing that shifting just a few percentage points of traditional-media spend would do wonders for its share. Ye...