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Comscore Wins MEFFY's Mobile Business Intelligence Award

Last month Comscore was delighted to receive the M.E.F. Award for Business Intelligence in mobile media, a prestigious award acknowledging the work currently being done by Comscore in conjunction with...

The Importance of Getting Beyond Big in Online Video

When it comes to making online video audiences targetable and valuable, big sweeping numbers and unfamiliar, ambiguous metrics such as ‘streams’ can mislead us into thinking that video is complicated,...