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Introducing Plan Metrix Multi-Platform for India

In our recent webinar, Comscore’s Viren Vijayashankar was joined by Kantar’s Rashmi Nair to introduce the latest innovation for the India market, Plan Metrix Multi-Platform

Comscore and the Role of Privacy: Context and History of Online Measurement

The online advertising ecosystem has been buffeted by a series of announcements and proposals coming from some of the largest platforms in the world, such as Google, Apple, and Facebook. However, much...