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UKOM Insights – 18-24s and Traditional News Brands

What’s the significance of traditional news brands in the online lives of young audiences? It is no secret that the role of social media sites in breaking news and influencing readers has never been g...

Who is Winning the Global Instant Messaging Battle?

Social media and instant messaging apps rank atop the leader board in all 13 markets studied, but the #1 brands vary by market. Interestingly, market preference between these top brands appears to be...