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Advanced TV Targeting Early In A Mega Trend

Bill Livek has many ways to describe advanced advertising targeting—a train, a steamroller, a big snowball. Whatever the metaphor, it’s particularly advanced at the local level, says the President of...

Target Group Index Clickstream Launch

Check out the material presented in the Media + event, in which we launched the first product of the global strategic alliance between Comscore and Kantar IBOPE in Latin America: Target Group Index Cl...