Comscore Plan Metrix, Now with Mobile Data!
Premium Publishers Drive Much Higher Brand Lift, Particularly Mid-Funnel
The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Eff...
Comscore conducted research to examine the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites, a group of brand name media generally considere...
IAB Europe Research Awards Winner Webinar: Comscore and News UK
Russia: News Websites Making Headlines for Mobile Consumption
Targeting Casino-Goers
This presentation focuses on targeting potential and current casino customers with your TV buys.
Multi-Platform Measurement in Colombia
Impressions vs. Eyeballs: What Are You Really Buying?
Comscore in Journal of Advertising Research on How Marketers Can Minimize L...
The State of Mobile News Audiences in 3 Charts
Mobile App vs Browser: Why Retailers Shouldn’t Ignore Their Mobile Browser...
Comscore Releases Japan Desktop Online Video Rankings for April 2016
Real Estate Trends Online
Dutch Spend Half of Desktop Time Watching Videos
Digital Audiences Bloom in Warmer Months for Seasonal Travel Categories
Reach vs. Ratings: Bridging the Divide Between TV and Digital Metrics
Fail Early and Fail Often: What Data Reveals about Social Success in 2016
What Millennials’ YouTube Usage Tells Us about the Future of Video Viewersh...