Comscore in Journal of Advertising Research on How to Distinguish “Valuable...
3 Things Brands Should Consider Before Going Programmatic
Value of a Digital Ad: Comscore and Millward Brown
Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media. For pub...
Comscore Reports January 2016 U.S. Smartphone Subscriber Market Share
Give Your Creative a Chance!
U.S. Wedding Planning Online
Each month Comscore creates a Data Insight presentation on a different topic in digital. In this March 2016 edition, the topic is "Wedding Planning".
Mobile Millennials: Retail Myths and Realities
Will digital ads outpace TV?
Cross Platform Audience Measurement and the Future of Media
Comscore Releases January 2016 U.S. Desktop Online Video Rankings
Comscore Ranks the Top 50 U.S. Digital Media Properties for January 2016
Box Office Overview
How mobile-first has paid off for Unicorn brands: An Insight into Billion D...
Comscore Releases January 2016 U.S. Desktop Search Engine Rankings
Warc Webinar: 5 Digital Marketing Lessons from Comscore
As Merger Closes, Rentrak & Comscore Push ‘New Model’ For Media Measurement
Comscore Reports December 2015 U.S. Smartphone Subscriber Market Share
Rising Importance of Mobile for Clothing Retailers