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AppNexus Joins Comscore Industry Trust

As of today, Comscore Trust Profiles – the first phase of the company’s Industry Trust initiative that allows buyers to use key Comscore advertising metrics directly in select programmatic trading pla...

Dynameet Events - Delivering Trust in Programmatic

Viewability, brand safety, and non-human traffic are key issues facing the industry today. However, concentrating on just one of these factors in isolation dramatically underestimates the fundamental...