Three Trends Rebooting TV Measurement
Local TV Shines As Viewers Seek Pandemic News
TV Needs an Impression-Based Currency for Pay-Per-Performance
In the latest installment of Comscore’s "Advancing Toward a Common TV Measurement Currency" series, Sinclair’s President of Broadcast and Chief Revenue Officer shares the importance of an impression-b...
OTT Shows Key Strength in Impression-Based Targeting
TV Must Embrace Digital-Style Buying
We’re Breaking Silos for Audience-Based Buying
Tracking cross-platform viewership to ensure that advertising reaches its intended audience has become much more sophisticated as marketers, agencies, media outlets and measurement companies combine t...
TV Ads Move Toward Cross-Platform Delivery
Local TV Buys Gain From Digital Insights
How MVPDs Will Extend Addressable Ads Nationwide: Comcast’s Larry Allen
‘TV Will Never Be the Same’ After Addressability
The Convergence of Linear & OTT Measurement
How To Solve Identity & Safeguard Privacy
The Renaissance of Cross-Platform Local Advertising
Ushering in the Next Generation of TV
Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media...
Comscore and LiveRamp Partner For Reliable TV Information
The role of the research sector in supporting the European Union’s privacy-...
Communication and Brand Strategy in A Crisis