- 24. April 2013

Understanding the Role and Contribution of Mobile

Sprecher: Michael Gregory, Enterprise Director, Comscore Europe

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Michael Gregory will present insights into UK Mobile usage within the Retail world. He will highlight the top retail sites people are using and what their shopping activities are using their smartphone. Michael answers questions such as:

  • What’s the profile a Mobile Shopper?
  • What is the incremental reach that mobile is providing in today’s multi-platform world Highlights Smartphone Penetration in the UK Market?