- April 24, 2013

Understanding the Role and Contribution of Mobile

Speaker: Michael Gregory, Enterprise Director, Comscore Europe

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Michael Gregory will present insights into UK Mobile usage within the Retail world. He will highlight the top retail sites people are using and what their shopping activities are using their smartphone. Michael answers questions such as:

  • What’s the profile a Mobile Shopper?
  • What is the incremental reach that mobile is providing in today’s multi-platform world Highlights Smartphone Penetration in the UK Market?

Multi-Platform Content Measurement

Comscore MMX® Multi-Platform provides an deduplicated view of total audience behavior across desktops, smartphones and tablets.

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