An Embarrassment of Riches
How the Availability of Information Impacts Marketing Spending
Young Adults and Newspapers
I found it ironic last week when I read the headline in Monday’s New York Times, “Young Adults are Giving Newspapers Scant Notice,” because there I was, a young adult, reading this newspaper article....
Beckham in the States: From the Cosmos to the Galaxy
Spotted on Second Life...
ARF Audience Measurement 2.0 Conference: the State of Internet Media Measur...
Last week, following two grueling weeks as a part of Comscore’s IPO roadshow team, I spoke at the ARF’s Audience Measurement 2.0 conference in New York. Bob Barocci, the ARF President, had organized...
Demonstrate the ROI of Search Marketing
Beyond Direct Response: Search's Role in the Media Mix for Branding and Of...
Comscore's Cookie Deletion White Paper Now Available
Cookie Deletion Whitepaper
Thoughts on Wal-Mart and ISP Data
From “Goat” to “Hero”: The Saga of the IAB Summit
Younger Consumers Receptive to Advertising on User-Generated Content Sites
Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults
Firefox vs. Internet Explorer: Part 2
Comscore Responds to IAB Open Letter
Comscore Cookie Deletion Study and its Implications for Internet Audience M...
Cookie Deletion Rates and the Impact on Unique Visitor Counts