Weitere Einsichten

Addressable Ads Promise Outcome-Based Metrics

National networks are increasingly prioritizing addressable advertising, and demand is outstripping supply on linear TV Beet.TV spoke with Scott Worthem, Global EVP, Strategic Partnerships & Business...

Linear TV vs OTT: What's the Drama?

To address questions around how to reach niche, valuable segments on both Linear TV and OTT this report looks at what type of content attracts the largest audiences, and how much time is spent watchin...